To Make News Newsworthy

To Make News Newsworthy

{Far too frequently, the CEO calls from the PR group and says,”Get us a news media policy.” All too rarely does the CEO cease to think,”What do we need to provide the news media might need to pay?”

The PR Rainmaker knows: Before you may draw in a reporter, then you should have something to record. It will not get any more fundamental than that. And {} executives, entrepreneurs and professionals don’t understand this simple fact. {

Rather {} their flack call the reporter and say something along these lines:”We’ve got a fantastic companion and a great CEO. |} Are you really interested in doing a story on us”

Reporters hear this type of lame pitch day in, day out. And you know what? It works.

If it will workHealth Fitness Articles, it’s because the journalist is quite inexperienced or has been interested in your business before you predicted.

Beware of situation.

An inexperienced journalist is as likely to receive your story wrong as right and will likely churn out an informative article that will get inferior play and small readership.

A journalist who’s interested in your business before you call likely has an agenda in mind. Odds are that this journalist will drop your message and concentrate on such schedule when pretending to greatly care about everything you need to say.

Publicity isn’t advertising. It’s not a product or a service that you purchase. You can’t put an order. You can’t dictate content. You aren’t in control.

You have to negotiate for publicity together with those that are accountable: the news websites.
And this usually means that you have to provide a fantastic reporter a motive to record about your business.

You have to be newsworthy. You have to perform.

Copyright 2003 by W.O. Cawley Jr..

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Far too frequently, the CEO calls from the PR group and says,”Get us a news media policy.” All too rarely does the CEO cease to think,”What do we need to provide the news media might need to pay?”

The PR Rainmaker knows: Before you may draw in a reporter, then you should have something to record. It will not get any more fundamental than that. And {} executives, entrepreneurs and professionals don’t understand this simple fact. {

Rather {} their flack call the reporter and say something along these lines:”We’ve got a fantastic companion and a great CEO. |} Are you really interested in doing a story on us”

Reporters hear this type of lame pitch day in, day out. And you know what? It works.

If it will workHealth Fitness Articles, it’s because the journalist is quite inexperienced or has been interested in your business before you predicted.

Beware of situation.

An inexperienced journalist is as likely to receive your story wrong as right and will likely churn out an informative article that will get inferior play and small readership.

A journalist who’s interested in your business before you call likely has an agenda in mind. Odds are that this journalist will drop your message and concentrate on such schedule when pretending to greatly care about everything you need to say.

Publicity isn’t advertising. It’s not a product or a service that you purchase. You can’t put an order. You can’t dictate content. You aren’t in control.

You have to negotiate for publicity together with those that are accountable: the news websites.
And this usually means that you have to provide a fantastic reporter a motive to record about your business.

You have to be newsworthy. You have to perform.

Copyright 2003 by W.O. Cawley Jr..|

Far too frequently, the CEO calls from the PR group and says,”Get us a news media policy.” All too rarely does the CEO cease to think,”What do we need to provide the news media might need to pay?”

The PR Rainmaker knows: Before you may draw in a reporter, then you should have something to record. It will not get any more fundamental than that. And {} executives, entrepreneurs and professionals don’t understand this simple fact. {

Rather {} their flack call the reporter and say something along these lines:”We’ve got a fantastic companion and a great CEO. |} Are you really interested in doing a story on us”

Reporters hear this type of lame pitch day in, day out. And you know what? It works.

If it will workHealth Fitness Articles, it’s because the journalist is quite inexperienced or has been interested in your business before you predicted.

Beware of situation.

An inexperienced journalist is as likely to receive your story wrong as right and will likely churn out an informative article that will get inferior play and small readership.

A journalist who’s interested in your business before you call likely has an agenda in mind. Odds are that this journalist will drop your message and concentrate on such schedule when pretending to greatly care about everything you need to say.

Publicity isn’t advertising. It’s not a product or a service that you purchase. You can’t put an order. You can’t dictate content. You aren’t in control.

You have to negotiate for publicity together with those that are accountable: the news websites.
And this usually means that you have to provide a fantastic reporter a motive to record about your business.

You have to be newsworthy. You have to perform.

Copyright 2003 by W.O. Cawley Jr..}

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