Reporters Like’Bad’ News

Reporters Like’Bad’ News

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A rule is that you need to keep in mind you manage the news media.

Telephone it Cawley’s Theorem of Media Relations:

1. All journalists think they’ll someday win the Pulitzer Prize. By writing things no journalist won the Pulitzer.

So: When a journalist finds out something negative about your business, expect to see it from the information.

So what is the purpose of the theorem?

Anytime you address a journalist — if in {} , on line, by telephone, by letter, at a press kit, anything — recognize you’re handling a tiger.

The tiger could purr. The tiger could preen. The tiger jump and might run and playwith. But when the tiger scents beef that is fresh, the tiger will nourish.

However friendly you become having a journalist, no matter how well a meeting goes, however warm and fuzzy you are feeling as you wait around for a story to appear: Anticipate negatives.

The writer’s job isn’t to make your business look great.

And nothing makes a story more fascinating than a large, fat, hairy, awkward unwanted.

Let us put it this way:” The Washington Post’s Bob Woodward did not become Bob Woodward by composing stories that are nice. He spent the first portion of the career digging up as many stories about private businesses and government agencies as he would. His teeth cut {} .

Then came Watergate, which gave Woodward the chance to apply all of his well-honed, field-tested abilities to dismantling the Nixon administration.

Therefore:

When a reporter excursions your job website prior to a revolutionary service, and finds a laundry list of all OSHA violations, anticipate the offenses to appear from the narrative.

When a writer visits your compass to profile your CEO, also occurs to see a layoff arrangement in an assistant’s desk, then expect to find that the layoff recorded in the news websites.

When a reporter hears a trailer of your new product, also comes along with a customer advocate who thinks your merchandise is a danger to public health, expect to find that the advocate’s opinions prominently performed in the report.

The purpose of Cawley’s Theorem isn’t to make you fearful of the information websites. Benefit in dealing with reporters in addition to the purpose would be to make you aware that there’s danger.

You cannot control exactly what the reporter accounts. You have to deal with this fact. This must be dealt with by your CEO. This must be dealt with by your business culture.

Much like the rest of usPsychology Articles, journalists are seeking to progress in their professions. There is no way to progress in journalism by winning the Pulitzer compared to.

And you also win the Pulitzer with brass-knuckle reporting.

The PR Rainmaker constantly remember: Your reporter isn’t your buddy and is not looking for your sake.

Copyright 2003 by W.O. Cawley Jr..|A rule is that you need to keep in mind you manage the news media.

Telephone it Cawley’s Theorem of Media Relations:

1. All journalists think they’ll someday win the Pulitzer Prize. By writing things no journalist won the Pulitzer.

So: When a journalist finds out something negative about your business, expect to see it from the information.

So what is the purpose of the theorem?

Anytime you address a journalist — if in {} , on line, by telephone, by letter, at a press kit, anything — recognize you’re handling a tiger.

The tiger could purr. The tiger could preen. The tiger jump and might run and playwith. But when the tiger scents beef that is fresh, the tiger will nourish.

However friendly you become having a journalist, no matter how well a meeting goes, however warm and fuzzy you are feeling as you wait around for a story to appear: Anticipate negatives.

The writer’s job isn’t to make your business look great.

And nothing makes a story more fascinating than a large, fat, hairy, awkward unwanted.

Let us put it this way:” The Washington Post’s Bob Woodward did not become Bob Woodward by composing stories that are nice. He spent the first portion of the career digging up as many stories about private businesses and government agencies as he would. His teeth cut {} .

Then came Watergate, which gave Woodward the chance to apply all of his well-honed, field-tested abilities to dismantling the Nixon administration.

Therefore:

When a reporter excursions your job website prior to a revolutionary service, and finds a laundry list of all OSHA violations, anticipate the offenses to appear from the narrative.

When a writer visits your compass to profile your CEO, also occurs to see a layoff arrangement in an assistant’s desk, then expect to find that the layoff recorded in the news websites.

When a reporter hears a trailer of your new product, also comes along with a customer advocate who thinks your merchandise is a danger to public health, expect to find that the advocate’s opinions prominently performed in the report.

The purpose of Cawley’s Theorem isn’t to make you fearful of the information websites. Benefit in dealing with reporters in addition to the purpose would be to make you aware that there’s danger.

You cannot control exactly what the reporter accounts. You have to deal with this fact. This must be dealt with by your CEO. This must be dealt with by your business culture.

Much like the rest of usPsychology Articles, journalists are seeking to progress in their professions. There is no way to progress in journalism by winning the Pulitzer compared to.

And you also win the Pulitzer with brass-knuckle reporting.

The PR Rainmaker constantly remember: Your reporter isn’t your buddy and is not looking for your sake.

Copyright 2003 by W.O. Cawley Jr..

|


A rule is that you need to keep in mind you manage the news media.

Telephone it Cawley’s Theorem of Media Relations:

1. All journalists think they’ll someday win the Pulitzer Prize. By writing things no journalist won the Pulitzer.

So: When a journalist finds out something negative about your business, expect to see it from the information.

So what is the purpose of the theorem?

Anytime you address a journalist — if in {} , on line, by telephone, by letter, at a press kit, anything — recognize you’re handling a tiger.

The tiger could purr. The tiger could preen. The tiger jump and might run and playwith. But when the tiger scents beef that is fresh, the tiger will nourish.

However friendly you become having a journalist, no matter how well a meeting goes, however warm and fuzzy you are feeling as you wait around for a story to appear: Anticipate negatives.

The writer’s job isn’t to make your business look great.

And nothing makes a story more fascinating than a large, fat, hairy, awkward unwanted.

Let us put it this way:” The Washington Post’s Bob Woodward did not become Bob Woodward by composing stories that are nice. He spent the first portion of the career digging up as many stories about private businesses and government agencies as he would. His teeth cut {} .

Then came Watergate, which gave Woodward the chance to apply all of his well-honed, field-tested abilities to dismantling the Nixon administration.

Therefore:

When a reporter excursions your job website prior to a revolutionary service, and finds a laundry list of all OSHA violations, anticipate the offenses to appear from the narrative.

When a writer visits your compass to profile your CEO, also occurs to see a layoff arrangement in an assistant’s desk, then expect to find that the layoff recorded in the news websites.

When a reporter hears a trailer of your new product, also comes along with a customer advocate who thinks your merchandise is a danger to public health, expect to find that the advocate’s opinions prominently performed in the report.

The purpose of Cawley’s Theorem isn’t to make you fearful of the information websites. Benefit in dealing with reporters in addition to the purpose would be to make you aware that there’s danger.

You cannot control exactly what the reporter accounts. You have to deal with this fact. This must be dealt with by your CEO. This must be dealt with by your business culture.

Much like the rest of usPsychology Articles, journalists are seeking to progress in their professions. There is no way to progress in journalism by winning the Pulitzer compared to.

And you also win the Pulitzer with brass-knuckle reporting.

The PR Rainmaker constantly remember: Your reporter isn’t your buddy and is not looking for your sake.

Copyright 2003 by W.O. Cawley Jr..}

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