Is it? A Manufacturing PR Checklist

Is it? A Manufacturing PR Checklist

TR Cutler
954-486-7562
www.trcutlerinc.com
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Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to find out the events and conditions which may merit Media Coverage.
I.    New or Updated Product Information
II.    New Client Advice
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR companies )
c.    Co-op Bundling Revenue Software
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased earnings )
b.    development Announcements (by workers, sq. ft., earnings )
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Evaluation
b.    Replies within the industry
c.    Management Ranking within the industry
VII.    Local/Regional News
a.    Jobs/Local Economic Effect
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conventions Science Articles, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association venture
c.    Other crucial Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s test list is used in combination with the Manufacturing Media Consortium of 2000 journalists writing about information and trends in the industry.

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