Creating news releases: easy and free publicity for Your Company

Creating news releases: easy and free publicity for Your Company

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Summary: In case you are not sending out news releases each month,
you are passing up free promotion for your company.

Complete words: 700

Category: Small Business

Creating news releases: easy and free publicity for your small business

Copyright (c) 2002 by Angela Booth

What is news? You’re! If you are not generating monthly information
releases to your company, you are missing out on providing your
company an immediate increase.

For a technology journalist, I received heaps of news releases each
day. The majority of them went to the recycling bin, or were utilized as
scrap newspaper.

But the releases I did utilize obtained a wonderful increase of
free promotion and immediate credibility for those companies which
sent them.

Years back, once I handled a dog training and boarding business,
we spent enormous dollars weekly purchasing screen advertisements at a
Sunday newspaper. It bit a huge chunk out of the money flow, and that I
knew there was a better method. At the moment, I wrote love
books, and did not think about myself as a copywriter. But, I
guessed that if I could find some free publicity for us, perhaps we
can save online advertisements.

I delivered dozens of information releases to newspapers, radio channels, and
TV displays, and we have a superb reaction.

Plenty of interviews and television appearances. Excellent coverage. I
was able to place our company since specialists from dog behavioral
complications, so if anything dog-related made information, journalists
would phone us as the experts on dog behaviour. One of our coaches
would subsequently give paper and TV interviews, dispensing advice
whilst boosting our company. When the publicity ball obtained
rolling, the sole paid advertisements we had to do was at the
Yellow Pages.

That taught me if you are eager to place thought, imagination,
and time in promoting your company, not only can you save
advertisements, but you may also construct an image for your company.

=The significant component of your launch

here is a listing of those components of a news story. LETTERHEAD: Utilize your own small business letterhead.
(Produce it into your word processor.) TIMING OF THE RELEASE:
Under the letterhead, type in caps, underlined: FOR
IMMEDIATE RELEASE. USE DOUBLE SPACING. LEAVE WIDE MARGINS, for
journalists and manufacturers to produce notes. FINISH OFF THE COPY:
kind **ENDS** or ### in the end of the copy. CONTACT
INFORMATION: critical. It’s possible to finish the launch with it, or start the
release together with it, your taste. You have to incorporate the title of
the contact person: you, or your customer, or both you, as well as the
telephone numbers you can be contacted at.

=The arrangement of an information release: the inverted pyramid

Once you have completed a great deal of news releases, then you are going to get in the habit
of composing in inverted-pyramid fashion mechanically.

It is possible to recall what IV design is if you envision it. Envision a
pyramid. Stand it. At this point you have the wide base
uppermost. This means that the foundation of this narrative, or the origin
of this narrative, comes.

Thus, news releases have this arrangement: a headline, as well as the
first paragraph giving the most essential details. The very first
chart tells the whole story.

Subsequently each succeeding paragraph provides more info in order
of descending importance. You may chop off some of those subsequent
paragraphs and still have the story make sense.

I enjoy having a headline in a news release, but it is optional.
Contrary to the headline in an advertisement, your headline should not be cute or
gimmicky, it must outline the story in five or six words.

The first paragraph is the story in a nutshell: who, what, how,
when, where and why. It’s simple to write. Just state your situation.
Tell who you are, what you are doing, how you are doing this, where
you are doing this, and why.

For information release illustrations, see http://www.prweb.com.
(PRWeb.com enables you to send free information releases.)

When you get in the swing of whizzing out yearly news
releases, then they require less than an hour draft. After all, they are
only a page of simple info. But that hour
may have a strong influence on your enterprise.

Earn some information now! Words to market Computer Technology Articles, educate or persuade. Contact her now
for a free quote:

http://www.digital-e.biz/

Free ezine: Creative Small Biz — subscribe in:
http://groups.yahoo.com/group/Creative_Small_Biz/

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